News eBulletin
Every now and then (when we have something interesting to say) we send out an eBulletin. If you would like to be added to our mailing list, simply fill in the gaps below.
NEWS ARCHIVE
|
|
|
|
|
|
July 2008
The Drum goes talent spotting
The Drum magazine - Scotland's advertising industry trade publication - has identified Fruitful as one of the country's emerging new agencies. Fruitful headed a list of fifteen advertising, design and new media agencies.
June 2008
Spark adds Fruitful to roster for direct marketing briefs
Spark Energy, the next big energy company, has appointed Fruitful to work on direct marketing campaigns aimed at both key partners and their customers. The first two campaigns target tenants. The work includes direct mail and eMarketing.
May 2008
Fort Kinnaird relieves traffic woes with Fruitful campaign
Fort Kinnaird Shopping Park in Edinburgh has appointed Fruitful Advertising & Design to create an integrated campaign to limit the affect roadworks to the A1 exit will have on the park.
The campaign, based around a car windscreen sticker competition, uses the line ‘Nothing is stopping me from shopping’ and features a triangular traffic sign with a woman holding shopping bags.
Shoppers are encouraged to pick up their ‘Nothing is stopping me from shopping’ car sticker from participating stores for their chance to win £250 every week, for the duration of the seventeen weeks of roadworks.
April 2008
Fruitful promotes Heriot-Watt University graduate fashion show
Fruitful have designed the posters, tickets, programmes and backstage passes for the Heriot-Watt University graduate fashion shows, taking place at the Mansfield Traquair in Edinburgh during May.
April 2008
Fruitful picks up March's Aerial Award
Fruitful have just won the Aerial Awards Ad Of The Month for their House Of Hearing radio commercial, beating stiff competition from the London agencies. The 30 second commerical beat DLKW's ad for Thorpe Park and Red Brick Road's ad for Tesco into second and third place respectively. The ad is part of an integrated campaign for House Of Hearing, which has seen hearing tests increase by 25%.
HEAR AD
March 2008
House Of Hearing adds TV to integrated campaign
Fruitful have produced a 30 second TV commericial, as part of an integrated advertising campaign for Edinburgh-based digital hearing aid specialists House Of Hearing. The ad, which airs on ITV Borders on Easter Monday, is part of a campaign that includes radio, press, bus, train and taxi advertising, as well as ads on pavement bins, pharmacy bags and doctors’ surgery publications. The campaign, primarily targeting the over 55’s, uses sound and type to ask the target audience questions about their hearing.
March 2008
Fruitful launches first work for Sykes Global
Fruitful have produced our first piece of work for Sykes Global. The folding z-card leaflet is being used to recruit technically-minded employees for the Sykes-run Samsung call centre in Edinburgh.
February 2008
Fruitful helps to celebrate Chinese New Year
Fruitful were approached by Scottish Borders Council and the Borders Chinese Cultural Association to help promote the Chinese New Year celebrations on Saturday 2nd February. Fruitful created a new logo (left) as well as leaflets, posters and banners with a distinctly Chinese flavour.
|
|
|
|
|
