Fruitful Advertising & Design - Integrated Advertising and Design Agency

Services

Many agencies pay lip service to the term integrated communications.

At Fruitful Advertising & Design integrated is integral.

Of course, you can use any one of our services individually, but if you want to make the most of Fruitful's capabilities, we suggest you ask us to create an integrated approach to your marketing communications.

Our clients can testify to the effectiveness of this approach.

So much so, that Fruitful has achieved 'recommended' status with the Recommended Agency Register for three years in a row.

CLIENT TESTIMONIALS

Strategic Planning

At Fruitful, we begin by asking questions. Lots of them. Then, we do our own examination of your business and the marketplace, which gives us a clearer understanding of how best to position your brand. This strategic planning fuels our creative thinking - providing key messages that will build your brand and drive it forward.

Branding

Branding isn't just for multi-nationals with huge budgets. At Fruitful, we use the experience we have gained working for multi-nationals with huge budgets, to create effective brands for any size client, by examining how the business works, what it means to its customers and then creating a unique personality for the business. Having a brand can differentiate your business from your competitors and drive customer loyalty.

Brand Audit Workshop - This is the starting point for many clients. A one-day workshop that involves looking at the personality, values, benefits and attributes of the service/product. We will also conquer the essence of the brand, which will be at the core of all communications.

Advertising

Whether it's TV, radio, press or posters, we produce highly creative, successful advertising tailored to your budget. The campaigns we produce not only help to create an identifiable brand, but also create a response that leads to a sale or enquiry.

Design

There are many specialist design agencies and many specialist advertising agencies. Unfortunately, they very rarely talk to each other. At Fruitful, we have the same team working on your design requirements as we do working on all other aspects of your marketing communications - resulting in a more coherent brand.

Marketing

We work with our clients to make sure that their customers, and the satisfaction of their requirements, are the focal point of all business activities. Profitable sales and satisfactory returns on investment can only be achieved by identifying, anticipating and satisfying customer needs and desires.

Remote Marketing Management - Fruitful act as a virtual marketing manager for a handful of SME clients, who require consultancy, campaign management and industry experience but do not necessarily have the budget for such an employee in their business.

Direct Marketing

At Fruitful, we understand that successful direct marketing is as reliant on the accuracy of the database as it is on the incentives used to make consumers respond. Whether it is mail, telephone or email marketing, our campaigns generate measurable results as well as establish or maintain a brand presence.

Web Design

At Fruitful, we work with our clients to improve their online communications. Together, we identify what is required from their website and how visitors will interact with it. We then work with specialist technical partners, who build and test our designs and ideas.

Email Marketing

We create and deliver email marketing campaigns that integrate with and enhance existing communications. Utilising analytic software, we are able to provide a specific breakdown of how many people have opened, clicked through, forwarded or unsubscribed. Monitoring this over time will enable us to tailor content to provide current/prospective customers with the information they seem most interested in.

Social Media

Social Media is the buzzphrase of the moment. And every client wants it. But what is it? In a nutshell, social media is any website that invites you to interact with the site and with other visitors. We help our clients to understand what social media is, how they can use it, what using it involves and what to realistically expect from using it.

Brand Guardians

To make sure no one 'messes about' with our client’s brands, we produce a Brand Guidelines manual. This can be as comprehensive as needed, covering anything from logos, fonts and colours to advertising, signage and vehicle livery. The manual is then distributed to all service providers, ensuring the brand remains consistent, whoever is handling it.

Events and Exhibitions

At Fruitful, we understand that companies need to communicate with many audiences, beyond the conventional channels of advertising and marketing literature. To that end, we help clients to make an impact with corporate displays and exhibitions, and grab the headlines with events, such as lighting up entire buildings.

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